Five lifecycles. One platform.
The same shape runs under every pattern: a signal lands, a journey runs, and the right message ships — on the right channel, consent-checked. Here is what that looks like across a customer's life.
These are illustrative walkthroughs, not customer case studies — the patterns are real, the names are not.
Churn rescue
Amara's card expires after fourteen good months. Dunning templates would treat her like a delinquent. The churn-rescue journey reads her history, pauses the collections tone, and sends a kind retry instead — before she ever sees an error page.
Trial that's ready to buy
Dele visits pricing three times in a week, on a team of six. Generic drip email number four would be noise. A high-intent segment catches it, the drip is held, and a warm intro routes to sales while the interest is real.
Onboarding momentum
Chidi signed up three days ago and hasn't connected a source. The promo broadcast scheduled for today would be exactly the wrong message. The onboarding journey skips him from it and sends the setup checklist instead.
The quiet customer
Ada hasn't logged in for forty days, but she still opens the monthly digest. The winback journey reads engagement, not just absence — no desperate discount blast, just one well-timed note about the feature she used most.
Form to booking to shown-up
A consultation form submission becomes a booking, the booking becomes a confirmation, the confirmation becomes a reminder — one profile, one journey, zero copy-paste between five tools.
IMG-UC · generated shot lands hereWhich lifecycle will you automate first?
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