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The next best action,
for you to approve

Origamy AI drafts what to send and shows its reasoning. You can change anything, and nothing goes live until someone on your team approves it.

Optional. Data, audiences, journeys and messaging all work fully without it.

How it decides

Every draft,
with its reasoning

Set a goal for your workspace and every proactive draft cites it. Open any run to read how the AI got to its proposal.

✦illustrative
run · reasoning
goalKeep paying customers
because · 14 mo · high value · card expired
draftKind retry, not dunning
open any run to read its reasoning

Every proposal,
reviewed by a person

Nothing the AI drafts goes live until someone on your team approves it.

Draft

It writes the first version

Messages and the pieces around them: segments, journeys, forms and templates.

Review

You see what it would do

Each proposal shows what it would create or send, under AI → Approvals.

Edit

You change what you like

Edits pass the same checks the builders use, and what you save is what sends.

Approve

Then it goes ahead

Broadcasts send as approved. Templates, forms and journeys land as drafts, unpublished or off, for a final check.

You stay in control

The guardrails
still apply

Quiet hours are enforced on every automated send, and your weekly cap applies when an approved send goes out. A budget keeps AI spend in check.

Guardrails on every send
you approve
proposals · your inbox
Kind retry · Amara O.approve
Warm intro · Dele A.approve
Setup nudge · Chidi N.edit
edit any draft before you approve
AI apps

Already use Claude or ChatGPT?
Connect it to Origamy

Over MCP, the AI app you already pay for can read your setup and plan segments, templates, forms and journeys. Everything lands off until someone on your team turns it on, and it never sees anyone’s personal data.

See how to connect
✦from your own AI app
your app · origamy
youPlan a welcome journey
plan1 form · 2 emails · 1 journey
✓Saved, switched offyou turn them on

Add AI to your lifecycle
when you’re ready

Origamy AI is opt-in · Runs in our cloud or your VPC