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Five lifecycles,
one platform

The same shape runs under every pattern: a signal lands, a journey runs, and the right message ships on the right channel, consent-checked.

These are illustrative walkthroughs, not customer case studies.

Two colleagues laughing together over a laptop in a sunlit office
Retention

Churn rescue,
without the dunning

Amara’s card expires after fourteen good months. Dunning templates would treat her like a delinquent. The churn-rescue journey reads her history, pauses the collections tone and sends a kind retry before she ever sees an error page.

✦Amara · illustrative
journey · churn-rescue
signalpayment.failedt = 0
journeyrescue kindly, don’t dun
✓“We saved your spot” + retry at 6 pm
Conversion

A trial
that’s ready to buy

Dele visits pricing three times in a week, on a team of six. Generic drip email number four would be noise. A high-intent segment catches it, the drip is held, and a warm intro routes to sales while the interest is real.

✦Dele · illustrative
journey · trial-conversion
signalpricing.viewed ×3day 9
journeyhold drip, route to sales
✓Founder-call invite, one email
Activation

Onboarding
that keeps its momentum

Chidi signed up three days ago and hasn’t connected a source. The promo broadcast scheduled for today would be exactly the wrong message. The onboarding journey skips him from it and sends the setup checklist instead.

✦Chidi · illustrative
journey · onboarding
signalonboarding.stalledday 3
journeyskip promo, nudge setup
✓Checklist email, recheck in 48 h
Winback

Winning back
the quiet customer

Ada hasn’t logged in for forty days, but she still opens the monthly digest. The winback journey reads engagement, not just absence, and sends one well-timed note about the feature she used most.

✦Ada · illustrative
journey · winback
signalsegment.entered · dormant-40d
journeyengaged-dormant, soft touch
✓“Your reports missed you” · email
Forms

From form to booking
to showing up

A consultation form submission becomes a booking, the booking becomes a confirmation, and the confirmation becomes a reminder. One profile and one journey, with no copy-paste between tools.

✦Zainab · illustrative
journey · booking
signalbooking.createdt = 0
journeyconfirm now, remind at −24 h
✓Confirmation email + SMS reminder

Which lifecycle
will you automate first?

Runs in our cloud or your VPC